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APP is one of the world leader in sustainable development. We strongly believe in the role that our employees can play in creating a more sustainable future. Since our establishment in 1972, our people have embraced what we call a Smart Fighter spirit, developing local markets while having their visions firmly set on wider horizons. Driven by technology and innovation, we work to create a culture based on four values: Customer Focused, Entrepreneurial Spirit, Results-Oriented, and Continuous Improvement. This approach is deeply embedded in our various talent development strategies, such as organizational development, talent training, and incentives. We are committed to continuing to improve our effectiveness as an organization as we create a better working place for all APP employees.

At APP, we embrace change and boldly face the future. We are investing significantly in our digital transformation to improve our technological capabilities, meet the requirements of our digital-centric customers, improve our profitability, and enhance our talent capabilities. Our core competitiveness lies in the growth of our talent, and at APP we are leveraging the best in digital technology to empower our employees to lead the future.